
Software EngineerCurrent
Appbrew·Remote, India
Aug 2025 — Present
Building the React Native mobile layer that 75+ Shopify D2C brands sell through — from custom native blocks and SDK plumbing to conversion funnels and peak-sale firefighting. Named Employee of the Month in January 2026.
- Engineered, deployed and maintained React Native iOS and Android app features for 75+ Shopify D2C brands, including Minimalist, Libas, Superbottoms, The Bear House, mCaffeine and The Face Shop.
- Resolved and shipped 260+ production tickets across mobile integrations, custom UI/UX design blocks, store builds and checkout optimisations at roughly a 90% completion rate.
- Delivered 130+ third-party app integrations and SDKs over REST APIs: CRM and push automation (CleverTap, MoEngage, BiteSpeed), express checkouts (GoKwik, Shopflo, Fastrr) and review platforms (Judge.me, Loox).
- Architected end-to-end analytics and attribution pipelines (GA4, Facebook Pixel, AppsFlyer, Branch.io, Microsoft Clarity) for high-scale apps, debugging event drop-offs to keep ad attribution accurate.
- Optimised Cart, PDP and PLP conversion funnels with dynamic cart progress goals, native upsell blocks, custom variant pickers and React Native deep-link routing for Libas, Powerlook and Zavya.
- Held engineering SLAs through peak sale events by debugging and resolving 14+ P1 release blockers and 75+ P2 production issues for high-traffic merchants in an Agile team.
- Built LLM-powered CRM agents that make debugging merchant CRM integrations far quicker, surfacing event and payload issues across CleverTap, MoEngage and BiteSpeed instead of digging through logs by hand.










